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Ovials brand cover

The Ovials-Obvious promise

We have developed the “Ovials Obvious” Promise or the Double-O promise to deliver your true purchase intention above all despite your product of choice and to ensure all obvious customers truly fill their needs with our products.

If you browsed through a ton of websites, compared prices and still wonder if that’s going to be another unexpected surprise, well you need not search further. was developed exclusively to ensure a smooth purchase experience regardless of the merchandise geographical location to the final consumer. In fact, because we realized this is exactly why multitudes of shoppers return and make repeated purchase on other unrelated, and very broad range of products on, we made it our business model to ensure our customers experience unparalleled shopping experience. We are also the first to admit that there are always little hiccups here and there, whether internally or down the supply chain stream with our suppliers and partners. It is for this reason that we set out policies that are largely protective of our customers who stick with Ovials simply because of our Double-O promise. It’s what it is supposed to be, or its not. It is truly that obvious and yes, that Ovials.

About the company

Ovials Limited is a division of Yiwu Reshly Trading Company Limited, a registered corporation in Yiwu city of Zhejiang province. We source, curate, and select high quality merchandise directly from suppliers to provide our customers with impeccable quality direct from the makers of our products. We further go to as far as we can source down the supply value chain on third party brands. We operate sales channels to a number of main consumer tech retail markets across the Americas, Europe and Africa. Our main customers are largely from the United States, Germany, Russia, Canada, United Kingdom, Ireland, South Africa, Kenya, Ghana, Tanzania, Nigeria, Australia, New Zealand, Brazil, Mexico, and other smaller markets within Asia, Africa and Europe. Our customers choose us for smart, automated household electronics, outdoor and camping products, modernized decorative and entertainment antiques and furniture, kitchen utensils as well as fashion and electronic accessories. We also receive large volumes of shoppers looking for seasonal items for summer or winter where quality and delivery times are of equal essence. The latter serves as a benchmark internally for us on our brand equity; that is a deep level of trust on delivery of intended products and quality on season-sensitive merchandise. Nobody likes to order products only to end up tied in wrong product exchange returns and reordering, we strive to provide the best consumer essentials and pass down the requirement of meeting true consumer purchase intentions to all our suppliers and vendors.

Our history

Ovials store is a rebrand of Xstreetz E-Retailer which provided general merchandise across consumer electronics; fashion apparels; electronic accessories; fashion accessories; home decoration and furniture; other entrainment essentials; as well as office automation products. Ovials store exists today on the back of a revamped business model of a subtle, yet powerful premise; delivering true purchase intentions through our selection of merchandise for sale.

  • Our Mission

    We exist to strive for and remain a leader in providing essential consumer goods, solely based on delivery of our customers’ true online purchase intentions. We are therefore committed to continuous improvement on curation and selection of quality-crafted merchandise for our customers through our Double-O promise. Inherently, we are striving to become a leader in sustainable consumption and prioritizing promotion and sale of environment-friendly merchandise by following our suppliers and partners’ production methods down the value creation chain.

  • Our Vision

    We are striving to become the number one, online consumer-driven retail outlet of choice on delivery of true online customer purchase intentions regardless of product choice within the turn of this decade, coinciding with achievement of the sustainable development goals by 2030..

  • Get quality stuff

    We are committed to deliver your eact purchase intetions.

  • Rolling gifts back

    Committed to keeping our most loyal customers.

  • Season perfect

    Best products delivered to match any season.

  • Keeping you ahead

    We beat trends to ensure you remain ahead of the pack.